BEHAVIOUR
Consumer psychology and market intelligence
Redeploying Your Workforce to Customer Value Jobs in the Age of AI
Artificial intelligence (AI) has been a buzzword for some time now, and its impact on businesses and jobs cannot be ignored. There is no denying that AI has the potential to eliminate jobs, but this should not be the primary focus of its implementation. Instead,...
The Power and Pitfalls of Building an Online Presence
Social media has become an undeniable force in the world of marketing, with countless businesses, brands, and individuals seeking to build a strong online presence. From the allure of fame and fortune to the promise of steady income, the potential rewards of a...
Redeploying Your Workforce to Customer Value Jobs in the Age of AI
Artificial intelligence (AI) has been a buzzword for some time now, and its impact on businesses and jobs cannot be ignored.
The Power and Pitfalls of Building an Online Presence
Social media has become an undeniable force in the world of marketing, with countless businesses, brands, and individuals seeking to build a strong online presence.
Search Engine Optimization in the Age of Artificial Intelligence
The field of search engine optimization (SEO) is rapidly evolving, and the rise of artificial intelligence (AI) is playing a significant role in this transformation.
Leveraging Data Analytics for Marketing Automation to Grow a Business
Unilever is a data-driven decision making business that leverages on data analytics for marketing automation to grow its activities in any market, even in Africa. Doing Data Analytics for Unilever SEA in 2005 opened my eyes to data, and over the years I got to realise...
Improving Customer Experience using Data
FNB is a master in data analytics, improving customer experience using data, resulting in them not only increasing business goals, but even their customers’ goals, especially business bank account holders. Data speaks and when we listen, data can help us in improving...
Optimizing Internal Operations using Data Analytics
Coca-Cola is one company that has remained a global giant in its industry because of optimizing internal operations using data analytics. Coca-Cola leverages Big Data Analytics to identify the patterns in the purchases, what suits the people of a specific region,...
The Opportunities for Growth using Data as a Business in Africa
Bill Gates and Microsoft, have demonstrated to the world, with Open AI’s ChatGPT, that there are opportunities for growth using data as a business; and that is possible for businesses in Africa. Data speaks, and when we listen, it can guide us to running our...
Identifying New Business Opportunities using Data Analytics
Aliko Dangote makes moves in African markets as one that understands the power of identifying new business opportunities using data analytics. Data speaks, and as business owners we must listen, because therein we can identify new business opportunities using data....
The Opportunities for Growth using Data as a Business in Africa
Bill Gates and Microsoft, have demonstrated to the world, with Open AI’s ChatGPT, that there are opportunities for growth using data as a business; and that is possible for businesses in Africa.
Revolutionary new version of Microsoft Bing powered by ChatGPT-4 AI
Microsoft is reportedly getting ready to launch a major new version of Bing that integrates OpenAI's ChatGPT technology, a move that promises to revolutionize the way people search the web. The new Bing was briefly available to the public earlier today, and this leak...
