EDITORIAL POLICY

This section sets out the editorial standards and principles that govern all content published under the Behaviour Report name. It is published for the benefit of our readers, contributors, research partners, and commercial partners so that the basis on which we operate is clear and accountable.

01 – What we are

Behaviour Report is an African behavioural intelligence publication. It observes, names, and interprets the political, economic, social, and cultural behaviours shaping Southern Africa – and identifies, through evidence and pattern recognition, what those behaviours indicate about what is forming next.

The publication was founded in Zimbabwe in 2013. It does not report events. It diagnoses the behaviours behind events. Zimbabwe is the founding case study. Southern Africa is the operating theatre. The world is the context.

02 – Editorial independence

Behaviour Report is editorially independent. No advertiser, sponsor, partner, or affiliated organisation influences, directs, or approves our editorial content. Commercial relationships do not cross into the editorial process.

Partners and sponsors are identified clearly and separately from editorial content. Readers always know what is editorial and what is not.

03 – Our standard of publishing

Every piece published in Behaviour Report must create something that did not exist before it was published – a named theory, an original framework, a decoded signal, a diagnosed behaviour, a pattern made visible. We do not republish what is already known in language that already exists.

We apply an original analytical frame to everything we cover. We name figures, institutions, and patterns by name. We do not hedge our conclusions into uselessness.

04 – Accuracy and evidence

Bold analysis and provocative framing are central to our voice. Neither licenses inaccuracy. Every factual claim is verifiable. Every named individual, organisation, or event is correctly identified. Every statistic has a traceable source.

Where we publish satire or opinion, it is clearly identifiable as such. Where our foresight pieces project a condition that does not materialise, we publish a retrospective review. We are transparent about what the evidence shows and what we are projecting from it.

05 – What we cover

Our content is organised across seven sections: Power, Signal, Capital, Territory, Behaviour, Culture, and Reports. Each section has a defined scope. Together they cover the full political, economic, social, cultural, and intelligence landscape of Southern Africa.

Power and Signal address political leadership and foresight intelligence. Capital and Territory address economic and regional dynamics. Behaviour and Culture address consumer psychology and social identity. Reports publishes data-driven market research and sector intelligence.

06 – Reports

Our Reports section publishes market research and data analytics produced in partnership with Evertol Associates and Cabanga Africa Group. All commissioned research clearly identifies the commissioning party and discloses the methodology used. Partnership content is never presented as independent editorial.

07 – Intellectual property

The original theories, coined terms, and analytical frameworks published in Behaviour Report are the intellectual property of the publication and its founding author. These include the Wildebeest Theory, GONDONOMICS, MUTUPOLOGY, the SKINCARE Act, WATERPHOBIA, the Rex Nhongo Theory, FONYOLOGIST, and all subsequent coinages.

We welcome citation and academic engagement with our frameworks. Any party wishing to reproduce, adapt, or build commercially upon them is required to seek written permission and provide attribution.

08 – Corrections

When we are wrong – factually, analytically, or in our projections – we say so. Corrections carry the same prominence as the original piece. We do not bury them. A publication that cannot correct itself publicly is not a publication worth reading.