BEHAVIOUR
Consumer psychology and market intelligence
How to Create a Winning Content Marketing Strategy
Content marketing is a powerful strategy that can help businesses to reach and engage customers in a meaningful way.
The Benefits of Email Marketing
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
The Future of Digital Advertising
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
The Dos and Don’ts of Social Media Marketing
Social media has become an essential tool for businesses of all sizes to connect with customers, build brand awareness, and drive sales. However, with the ever-changing landscape of social media, it can be difficult to know what strategies and tactics to use to...
The Power of Influencer Marketing
Influencer Marketing has been growing in popularity in recent years, and for good reason. It's a powerful tool that can help businesses to increase brand awareness, drive sales, and build trust with customers. In this article, we're going to take a look at the power...
Googlicability: What Makes You more Visible on Google in South Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Social Media Audits, a Necessity for Business Growth
In South Africa, for a successful Digital Marketing strategy for business owners, there is need to conduct a Social Media Audit of the business and its brands. Just as in Accounting, an Audit helps measure performance and identify challenges that need to be overcome,...
Taste Your Name: Starbucks, Neuromarketing and Your Brand
Starbucks is actually making lots money from just calling our names. You walk into a Starbucks, and as you pay for you coffee they ask "what is your name sir". Few minutes later, you hear your name being called out in everyone's ears, "Oscar. Americano for Oscar". ...
Staying Relevant as a Marketer in the Digital Marketing Age in Africa
I graduated with my marketing degree close to fifteen years ago and attained most of my experience around that time and I can tell you that most of our treasured knowledge from back in the day has been overtaken by technology and other factors. Therefore, there is a...
Drowning in a Sea of Sameness
(Zimbabwe) - That’s what happens to a lot of brand identities, especially when it comes to colour. I was going to do a logo face/off between the ZB Bank and NBS logos, but decided to also review a few other players in the banking industry, with a focus on colour. It...